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Economic Empowerment of Women is the Way Forward

Ms. Kirti Pandey (Marketing Head), 
Prama Hikvision India Pvt. Ltd.

Women’s Day Celebration 2020
These are the exciting times, when Indian society is opening up and the government policies are supportive of women's issues. Now we are relatively free from the shackles of age old gender barriers. The economic empowerment of women is the way forward. It is in their interest that women should prioritize their education and career choices. There is a need to create awareness about gender parity and diversity among people. The awareness will lead to sensitization and women empowerment.

Spearheading the marketing initiative in Prama Hikvision India is by far the most coveted assignment of my career. Being a leading brand in the security and surveillance segment, I had the opportunity of implementing the marketing campaigns, events, conferences, ATL and BTL activities. As a woman marketing professional, I am striving to add value to the Prama Hikvision's market leadership through innovative marketing strategies and ideas. I am grateful to the management for having faith in me. The management's outlook is very progressive and it is evolving with changing times and trends.