Initially partnered in 2012, the alliance expands to VAD and Cloud Aggregator status to accelerate integrated security and recovery solutions.
Debraj Dam
Chief of VAD
Supertron Electronics and Acronis, a global leader in cybersecurity and data protection, today announced a significant evolution of its partnership by appointing Supertron VAD as its official Cloud Aggregator and Value-Added Distributor for India.
Building on a successful foundation first established in April 2012, this enhanced alliance is designed to scale Acronis’ market reach and enable Indian enterprises, SMBs, and Managed Service Providers (MSPs) to adopt natively integrated, future-ready cyber protection as the region's digital economy accelerates.
“Our journey with Acronis began in 2012, and elevating this relationship to a Supertron VAD and Cloud Aggregator model is a natural but significant evolution,” said Debraj Dam, Chief of VAD, SEPLVAD Venture. “As Indian businesses accelerate their digital transformation, the demand for integrated, compliant cyber protection has reached a critical point. By combining the specialised technical expertise of Supertron VAD with Acronis’ world-class technology, we are empowering our partners to move beyond traditional siloes and deliver a unified shield of backup, disaster recovery, and cybersecurity that protects critical data and drives confident growth.”
The urgency of this partnership is reinforced by the Acronis Cyber Threats Report H1 2025, which identifies India as a primary target for ransomware and phishing attacks. By leveraging the Supertron VAD ecosystem, Acronis aims to fast-track cloud adoption and deliver cost-effective, enterprise-grade resilience to organisations nationwide.
“India is one of the fastest-growing digital markets globally, and our decadeplus history with Supertron has been foundational to our success here,” said Rajesh Chhabra, General Manager, Asia Pacific, Large market of Acronis. “By strengthening our distribution strategy with Supertron VAD as our Cloud Aggregator, we are providing the market with a trusted, high-impact partner that deeply understands the local landscape.”
For more information about this partnership,
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About Supertron VAD
Supertron VAD Venture is a leading nextgeneration Value-Added Technology Distributor with a powerful nationwide, Asia, ME and Saudi Arabia presence. With a mission to simplify complex technology for the channel, Supertron VAD provides deep technical expertise across cloud & software, cybersecurity, and data centre infrastructure. By acting as a strategic bridge between global OEMs and the Indian partner ecosystem, Supertron VAD enables enterprises to build secure, scalable, and future-ready IT environments.
Learn more at: https://www.sevadv.com/
About Acronis
Acronis is a global cyber protection company that provides natively integrated cybersecurity, data protection, and endpoint management for managed service providers (MSPs), small and medium businesses (SMBs), and enterprise IT departments. Acronis solutions are highly efficient and designed to identify, prevent, detect, respond, remediate, and recover from modern cyberthreats with minimal downtime, ensuring data integrity and business continuity. Acronis offers the most comprehensive security solution on the market for MSPs with its unique ability to meet the needs of diverse and distributed IT environments.
A Swiss company founded in Singapore in 2003, Acronis has 15 offices worldwide and employees in 50+ countries. Acronis Cyber Protect is available in 26 languages in 150 countries and is used by over 21,000 service providers to protect over 750,000 businesses.
Learn more at www.acronis.com
Chief of VAD