Aditya Infotech Ltd.
Mr. Aditya Khemka
CEO & Director
1. You introduced security & surveillance business unit in 2007, looking back your last seven years of journey with AIL, what have been the most significant developments?
Aditya Infotech Ltd started security division to provide value added, innovative products and end to end security solutions to various verticals. The journey over these years has been challenging and rewarding as well. As a result of our strenuous efforts, we have established 43 branches in India and overseas, which provide an excellent distribution infrastructure for CCTV products, across the country. Recently, Aditya Infotech Ltd crossed the sales of over 7 million CCTV equipment. Aditya is the national distributor for major security product brands, like CP Plus, Dahua, etc. Our team of experts has delivered solutions for every need of the business and household across India.
The most significant developments are both qualitative and quantitative. The quality developments include constantly bringing the value addition and innovation inthe products, introduction of customized product range, strengthening distribution network,liaising with new partners, Channel community training, constant product updates, awareness campaigns, rising customer satisfaction index, establishment of a dedicated and world class Customer support center. The processes have been standardized and customize to achieve efficiency and high productivity. The list of innovative features is too exhaustive to elaborate. Few additions are, Latest range of IP cameras, HDCVI, mobile DVRs, Quadra series, Cloud services, latest VDP and Home Automation, etc.
2. Rate of obsolescence is generally very high in the electronic business market, how do you keep pace with the ever changing market expectations and customer’s needs?
Whenever required, we roll out exchange offers to our customers for system upgrades. We frequently update our customers and update them about the new products. Our customer support is actively involved in chalking out the new requirements. We communicate them to our suppliers.
3. the rise in attacks over the years, the government’s response has been inadequate and has failed to effectively counter terrorism with surveillance, intelligence, and first-response measures. In such a scenario, how strong do you think is Government in implementing Security & Surveillance solutions?
Looking at the vast security requirement of the country, it’s true that more efforts are still required to secure the country. Fortunately, the trend and perception are undergoing a change now. The new government is quite sensitive to the security needs of the nation as expressed in the first presidential address to the joint session of the parliament and later reflected in the budgetary allocation. The government has even allocated a budget for police reforms and establishing CCTV framework to secure the infrastructure. We hope that the government will execute its plans to implement CCTV to monitor attendance and maintain cleanliness at public spaces.
4. What is the total size of the Security & Surveillance market in India? To what size do you expect it to grow by 2020?
After the new Government setup, it is difficult to peg security market size to a number as a lot of projects, which could not see the light of the day previously, are expected to come to life, with additional FDI investments expected in the core segments. However, as per rough estimates, Indian Security industry is expected to grow at least by 15% per year and the figures may cross Rs. 6000 Crores by Year 2018.
5. Would you suggest some change in government policy to help Security & Surveillance business penetration in the country?
No one needs security in the world, more than what India needs as attributed to our wide geographical, social and demographic status. However, there has been a lack of government guidelines on threat perception and solutions. The quality bench marking of the products, skilled manpower, certifications, standard guidelines, minimal Taxation are critical to the long term health of the security industry.
Industry desires a status at par IT industry and should be considered as core. Import duties and VAT structure should be minimized to the lowest slab, to derive the benefit to the larger segment. Let us understand that It's not a luxury item, but Security is close to all.
In the same vein, we expect the Central government to provide a much needed impetus to infrastructure projects and frame policy guidelines to ensure safe and secure life to every human being in the country.
6. There is an ongoing debate among the stakeholders about increasing FDI cap in defence to 49 or to even 100 percent. How do you think it can impact the homeland security business and what could be its repercussions?
The objective of government is to fill the gap between proposed demanded expenditure and actual expenditure currently being done. Homeland security is largely an internal matter of a country. Yet, at various levels of infrastructure development, FDI will largely help and projects and related activities will liven up. We feel that infrastructure development goes hand in hand with security and surveillance business.
7. The industry is now moving from analogue to IP-based solutions, what do you think could be the opportunities and challenges for customers?
IP based solutions are changing the security sector landscape with the advanced features due to the support from internet and applications. Also, a synchronized development in the surveillance hardware is opening a plethora of features, like motion detection, remote and wireless tracking, High Quality, scheduling, email/sms notifications, password protection, etc.
The major challenges for customers in the use of IP solutions is the availability, continuity and bandwidth of the internet. Irrespective of the time of the transition from Analog to IP, we have introduced HDCVI range that produces HD quality over the traditional analog framework and long distances.
8. What are the other trends that are gaining popularity in the Indian Security & Surveillance Market?
The features such as HD resolution, remote and wireless accessibility from anywhere, Business Intelligence that can be integrated with the video images, IP and physical access control, email and sms notification an alerts are some common features which are getting popular in India.
9. What are the most lucrative customer segments in terms of demand for your company?
Since all sectors need security and well aware of the benefits of surveillance, there is not just one segment that can be singled out. Yet, the significant sectors are, Retail, City surveillance, Transport, Hospitality, Infrastructure, Reality, and Banking.
10. What are your plans for the next 5 years? Is there anything new in the pipeline?
Our focus will be on Channel Community and System Integrator’s training of the products and solutions. We would be continuously bringing innovative and world class products in sync with global security trends, achieve perfect customer satisfaction index, and continue to be a pioneer in the field by our sheer hard work and quest for excellence.